Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing
WHAT IS DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION(SEO)
How does Search Engine Work?
Spiders &Crawlers
Website URL
Website Title
Meta Tag Information
Web Page Content
Link on the page and where they go
Indexing
Processing
Calculating Relevancy
Retrieving Results
Search Engine Rank?
Tactics & Methods
White Hat SEO
Black Hat SEO
Role of Keywords in SEO
Keyword Density
Keywords in URL
Keywords in Title tag
Keywords in description meta tag
Keywords in Keyword meta-tag
Keywords in Headlines
Link Building in SEO
Off-page optimization
On-page optimization
Google Webmaster Tools
Google Analytics
SEARCH ENGINE MARKETING(SEM)
Google AdWords?
Google AdWords Fundamentals
Start AdWords Intro
Start Ad Rank
Start Landing Pages
Landing Page Examples
Start Campaign & Ad Group Fundamentals
Targeting and Bidding
Language Targeting
Location Targeting
Language Targeting
Bidding
Budgeting
Bidding
Start Dates
Audiences
dding Conversion Tracking
Sitelinks
Call Out Extensions
Additional Settings
Creating Ad Groups, Ads & Adding Keywords
Creating Ad Groups
Creating & Writing Ads
Creating And Writing Ads
Adding Keywords
Keyword Match Types
Adding Keywords & Keyword Match Types
Adding Negative Keywords
Dynamic Keyword Insertion
Campaign Confirmation
AdWords Strategies & Research Tools
Competitive Research
Start Google Keyword Planner
Using Google Analytics for Keyword Research
Optimization
Optimization Overview
Optimization Campaign Settings
Optimization Through A/B Testing
Optimizing with Ad Extensions
Optimization Click Through Rates
Optimizing with Negative Keywords
Display and Remarketing
Start Intro into Display Campaigns
Display Campaigns
Start Intro into Remarketing
Remarketing
Google Adsense
What is Google AdSense?
How much money can you make with Google AdSense?
How does Google choose which advertisements to display?
What’s the best way to make money with Google AdSense?
How to build a website for Google AdSense
How to join AdSense
Google AdSense Tips and Tricks
Why aren’t my websites making lots of money with AdSense?
SOCIAL MEDIA OPTIMIZATION(SMO) & SOCIAL MEDIA MAREKTING(SMM)
FACEBOOK
TWITTER
GOOGLE +
LINKEDIN
INSTAGRAM
YOUTUBE
ADVANCED DIGITAL MARKETING
EMAIL MARKETING with HTML and XML Newsletters
AFFILIATE MARKETING
YOUTUBE VIDEO MARKETING
RESUME PREPARATION GUIDANCE
INTERVIEW TIPS AND TRICKS
WORKING ON LIVE PROJECT
NOTE:Siva Soft Training and Development provides
100+Placement Assistance and Internship programs for Digital Marketing Course-->